[06] Nurse-Led Medical Aesthetics Website
Annie Medical Aesthetics
A premium nurse-led medical aesthetics website focused on elegant design, clear treatment information, and consultation bookings.
Website design, frontend development, content architecture and responsive UX.
[Scroll to explore]
Category
Status
Stack
Project index
Role — Website design, frontend development, content architecture and responsive UX.
Problem
A nurse-led aesthetics practice has to earn trust before a first appointment — a visitor needs to see real clinical credentials, understand exactly what each treatment involves and costs, and have an obvious path to book a consultation, without the site reading like a generic template.
Solution
Led with the practitioner's real credentials and a natural-results hero rather than stock aesthetic imagery.
Organised every treatment — anti-wrinkle, dermal fillers, microneedling, vitamin injections — with its own page and a transparent, fully published price list.
Structured the path to booking as a named appointment journey: consultation, personalised plan, treatment and aftercare.
Gave policies, privacy and FAQs their own page rather than burying clinic terms in a footer link.
What I built
- Treatment pages with transparent, published pricing by category
- A real-results section built around the practice's own client outcomes
- A three-step appointment journey from consultation through aftercare
- A sticky booking bar that keeps consultation booking reachable while scrolling
- A dedicated policies, privacy and FAQ page
- LocalBusiness structured data for local search visibility
Technical implementation
All factual content — treatments, prices, appointment steps, policy copy, contact details — is driven from typed content and business-data modules rather than hard-coded into components, so a price or clinic detail changes in one place.
The brand mark and its lockups are authored SVG rather than exported artwork, kept alongside a small set of drawn compositions used for the philosophy and location sections.
Outcome
A live nurse-led practice site that leads with real credentials and results, gives every treatment transparent pricing, and carries a visitor from discovery to a booked consultation.